Email marketing continues to be a vital component of any successful digital marketing strategy, with showing that it generates an average ROI of $44 for every dollar spent. However, with the volume of emails being sent each day, it’s becoming more challenging for marketers to cut through the noise and engage with their audience effectively. This is where artificial intelligence (AI) support can play a significant role in enhancing e-mail marketing strategies.
AI technology has the potential to revolutionize the way email marketing campaigns are planned, exec...